Work with a Copywriter … or use AI?

A person writing on a notebook next to a laptop with a blue background.

Many business owners are turning to artificial intelligence when it comes to writing website content, and it’s not hard to see why. AI technology is fast, efficient, and often cheap. Many AI writing services even offer significant trial periods for free. The software is astounding, and it can create content for many different platforms, including social media, websites, blogs, ads, email campaigns, video scripts and more.

If AI can create all the things a professional writer can, then why would anyone choose to use a copywriter?

As a business owner, hiring a professional copywriter can give you a significant advantage over using AI. Really, the primary reason that business owners want Copy or content in the first place is that they want more clients and increased sales. With each and every sale, be it a product or service, online or in person, a decision has to be made by the consumer – why you, and not your competitors?

The reality is, you only have seconds to capture someone’s attention these days, and you want to make sure it counts. Here’s what AI can’t do, but a copywriter can:

  • Write in your unique tone of voice
  • Understand your business like only a human can
  • See the gaps in your copywriting and marketing strategies
  • Understand how to market and position your brand
  • Identify your target market and how to capture their attention


In other words, copywriters help you sell.

AI can’t possibly know you or your business on a human level. And if you really want a personalised service for your business, hiring a professional writer is the key. When you work with Wave Digital Design, you have the option to work with our in-house copywriter who has many years of experience and is also a published author. Our copywriter can start from scratch, or work with you on existing copy.

Talk to us to find out more or take action below!

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