The Positive Poo Talk Project

When Kellie approached us, she wasn’t just launching a website—she was starting a conversation. A long-overdue one. As a Colon Hydrotherapist, children’s book author, and passionate advocate for early gut health education, Kellie’s mission was clear: help families flush out the shame and start talking positively about poo.

Her beautifully illustrated book, Peter Pickle & the Poo Fairy, was already delighting little readers and opening up important dialogue around digestive health. But she needed a home online—a site that would support book sales, share her why, and become a trusted hub for parents, carers, and practitioners navigating the not-so-glamorous (but oh-so-important) world of poo.

From gut instinct to great design:
After experiencing her own digestive health journey following an appendectomy, Kellie became a Colon Hydrotherapist. Years of listening to clients revealed a common thread: gut issues often begin in childhood. School toilet anxiety, long-term laxative use, and a general silence around poo—this was more than a one-off problem. It was a pattern.

We worked with Kellie to shape her website around this story—part personal journey, part resource centre, and part celebration of her book. It had to feel nurturing, supportive, and slightly magical (just like Peter Pickle himself), while still maintaining professionalism and clear pathways for different visitors.

A website that flows better than fibre:
Visually, we leaned into the whimsical world of the book while ensuring usability was top of mind. We created:

• A calm, kid-friendly colour palette.
• Clear navigation for busy parents.
• Thoughtful layout with sections for the book, Kellie’s backstory, and helpful links.
• A gentle balance of fun and credibility—because poo talk should be positive, not patronising.

We also made sure it would grow with her brand—whether that means adding future resources, a second book, or a blog full of gut-friendly tips and tales.