Soul Yes Photography

Tahlia approached Wave Digital Design with a vision to create a distinctive brand identity and a website that would resonate with her target audience. She expressed her desire for earthy tones, creativity, and a clean yet impactful design for both her branding and website.

For the branding, to capture Tahlia’s vision, our team focused on creating a brand identity that would stand out while remaining cohesive with her photography style. We incorporated the following elements into the branding:

1. Earthy Tones: We carefully selected a colour palette consisting of warm, earthy tones such as rich browns, deep greens, and subtle oranges. These colours were chosen to evoke a sense of nature and authenticity.

2. Creativity: To reflect Tahlia’s creative approach to photography, we developed a custom logo that incorporated hand-drawn elements and organic shapes. This added a touch of artistic flair to the overall brand identity.

3. White with Colour: Understanding Tahlia’s desire for a clean yet vibrant look, we utilised white as the primary background colour for the brand collateral. This allowed the earthy tones to pop and created a visually pleasing contrast.

For Tahlia’s website, our aim was to create a visually appealing and user-friendly platform that would showcase her photography portfolio and effectively communicate her brand message. We implemented the following features:

1. Creative yet Clean Lines: We designed the website layout with clean lines and a minimalist aesthetic to maintain a professional and modern look. At the same time, we integrated creative elements such as asymmetrical sections and unique typography to add visual interest.

2. Clear Branding: The website prominently displayed Tahlia’s logo and utilised consistent branding elements throughout, including the colour scheme and typography. This ensured that users would easily recognise and associate the site with Soul Yes Photography.

3. Colour Scheme: Earthy Tones and White: The colour scheme used on the website aligned with the branding, featuring earthy tones as accent colours against a predominantly white background. This combination created a harmonious visual experience that complemented Tahlia’s photography style.

By collaborating closely with Tahlia throughout the branding and website development process, we were able to create a distinctive and visually appealing online presence for Soul Yes Photography. The branding successfully portrayed Tahlia’s desired earthy tones and creativity, while the website showcased her work in a clear and visually captivating manner. The final result not only met Tahlia’s expectations but also effectively stood out to her target audience.