Paula & Co

A brand-new build for a voice that already existed but had nowhere to live. Paula needed a site that read the way she writes — warm, witty, a little indulgent and never corporate — while carrying three quite different things at once: the Dispatches blog, the hampers and gift experiences, and the Little Black Book directory.

Key deliverables:

• A soft green, white and gold palette with room for food photography to do the talking
• Dispatches — a properly structured blog with categories, built to publish weekly without a fight
• Surprises — a clean path from browsing to enquiring about a hamper or gift experience
• Resources — the Little Black Book set up as a browsable directory rather than a buried list
• Newsletter capture woven into the reading experience instead of bolted on
• Editorial layouts that let long-form writing actually breathe

The blog:

The site was only half of it. We also run Paula’s weekly blog programme end to end. A new Dispatch goes live every Monday, with matching social posts throughout the week on Instagram and Facebook, all running off a single publishing calendar — drafts, captions, categories and approvals in one place. Paula approves; we handle the rest. It’s the difference between a blog that exists and a blog that actually publishes.