How to Improve SEO and Get More Eyeballs On Your Website

A woman in a black shirt stands outdoors, holding a laptop as she plans her website revamp. She smiles while gazing into the distance, with greenery and sunlight behind her.

So, you’ve had a website for a little while now, but most days feels like it’s drifting in a fog, completely invisible.

You’ve searched Google, randomly guessing the terms you think your people might be plugging in to find you—the solution to their problem—only to find yourself buried on page 3 (or cough, page 10).

And let’s be honest, when was the last time anyone bothered scrolling that far?

The stats don’t lie—your website isn’t getting the organic traffic you hoped for, and your business could do with some more sales.  

Well, we hate to break it to you, but trying to rank without a solid SEO strategy is like setting up shop in a little hidden alley and forgetting to put out any signs—no one’s going to find you.

Good thing we know a thing or two about how to improve SEO and put you on the map.

But first, let’s break it down: what exactly is SEO?


The Spotlight on SEO

Short for Search Engine Optimisation, SEO, at its core, is how you get your website in front of as many right-fit prospects as possible—organically. Remember that shop down the hidden alley? No one knows it exists unless there are enough signposts pointing people in the right direction.

That’s what a good SEO strategy does, it acts like multiple street signs guiding traffic to your website.

When you’re using the right keywords, optimising your site’s structure, and creating relevant content, search engines like Google interpret these as signals to display your website to people actively searching for what you offer.
But SEO isn’t a set-and-forget deal. To keep those signals visible, you need to ensure your site stays fresh and relevant. And that’s where blogging comes in.

 

How to Improve SEO with Regular Blogging
Blogging, quite simply, means regularly publishing new content on your website.

And yes, despite the explosion of ‘new age’ digital media like podcasts, social media, and video content, blogging still plays a crucial role in the digital landscape. Why? Because it serves multiple purposes:

  • It keeps your website fresh and relevant. Good ol’ Google loves fresh content, and regular updates signal to search engines that your site is active and worth a front-row seat.
  • It provides multiple entry points into your site. Each blog post, optimised with the right keywords, is a potential new way for people to discover your site, whether they’re searching for answers, tips, or solutions to their problems. 
  • It establishes you as an expert. You’ve heard the saying ‘Content is King’. Well, consistently pushing out informative content can go a long way towards building that credibility needed to rule, and position yourself as an authority in your industry.

 

You didn’t decide to have a website only to have it sit there looking pretty under the radar. You want people to visit, engage with your content, find value, and ultimately buy from you.

The good news, Waves Digital Design has just the right package that can help you achieve all that.

 

Our Monthly SEO Blog Package—Who Is It For?
Our monthly SEO blog package is designed for businesses who:

  • Have a well-designed website they’re proud of, but can’t figure out how to generate traffic to it—can you get a little help here?
  • Feel like they’re stuck in the back row of the next room, and no amount of hand waving is helping them get to the front row—I mean unless you’re Superman, no one’s seeing past those walls.
  • Know they should be blogging and optimising their site to get more eyeballs on their offerings, but are too busy to manage it all. You just want someone to take care of it—the whole lot, with a cherry on top.


Sound familiar? Basically, if you’re looking for ways on ‘how to improve SEO’, this package will help increase your visibility online so that your people can find you when they hit that ‘search’ bar.

Because we know what it’s like to stress about a bank account that’s not growing.

Or have an awesome product or service but no one to engage with it.

It can often feel like all your online efforts are going to waste.

A Monthly SEO Blog Package may just be the thing that makes you go, ‘Where have you been all my life?’ Okay, okay, that’s stretching it—but you get the gist!

Want to give this service a go? Get in touch, and we’ll get you sorted.

Ready to dive in?

need to develop your online presence? Get in touch.
Your tomorrow's self, will thank your today's self!