Dive into the depths of branding with us as we explore the dynamic world of professionally designed branding versus the DIY adventures on Canva.
At Wave Digital Design, we believe in setting sail with confidence, ensuring your business shines like a polished gem in the vast sea of competitors. Grab a cuppa, get comfortable and let’s chat about why we always recommend professional branding over DIY?
The Design Symphony: More than Just Pretty Looks
Professional designers do more than just make your design ‘look pretty.’ They conduct a symphony of design principles, including typography, colour theory, hierarchy, proportions, symmetry, unity, and balance. Armed with expertise in professional design programs, they ensure your design is not just visually appealing but also balanced, unique, and crafted with precision.
Uniqueness Sets Sail: Your Design, Your Identity
When you invest in a designer, you’re ensuring that your brand stands out. While Canva and similar tools are a helpful starting point, they might steer you into the sea of generic designs. A professional designer crafts a unique identity for your brand, ensuring it doesn’t blend in with the crowd.
Control in Your Hands: Your Vision, Their Expertise
Contrary to what you might think, hiring a designer gives you more control, not less. Designers listen to your preferences and guide you in achieving your desired outcome. Their expertise ensures your branding serves its purpose, and you receive the necessary assets (file types and branding guides) for a confident business journey.
Navigating Intellectual Waters: Own Your Design, Own Your Future
Most designers have formal agreements to ensure you own the rights to your design. Canva’s DIY illustrative logos, on the other hand, may raise intellectual property concerns. When you embark on your business venture, securing your intellectual property from the start is like setting a solid anchor for your future.
Starting Strong: Presentable, Confident, Eye-Catching
You might have heard the saying “start as you intend to go on.” This goes for your branding too! Your branding sets the tone for your business journey. Professional branding ensures you present yourself or your products or services in a confident, eye-catching, and polished manner, aligning perfectly with your intended audience.
Beyond Budget: Time, Money, and Potential Customers
While cheaper or DIY options seem budget-friendly initially, they may cost you more in the long run. Failing to present your business in alignment with your audience could lead to a loss of time, money, and potential customers. Invest wisely, and let your branding be the beacon that attracts success.
“Bitterness of poor quality remains long after the sweetness of low price is forgotten” – Benjamin Franklin
Invest in your branding by investing in a professional designer! Explore our professional branding services here and let your branding adventure begin now!
